Creating innovative products which reflect the brands identity and DNA, accompanied with sustainability and uniqness, are the key goals in my design.
Authentic storytelling and a recognisable “red thread” throughout the collections is something I strongly believe in.
“People do not buy goods and services. They buy relationships, stories and magic.” Seth Godin
Each product contributes to the bigger picture of a story of a collection. Creating these products with passion and achieve timelessness, sustainability and innovation.
Team orientated work ethic, with loyal, fair and respectful interactions with my clients, colleagues, partners and producers are for me of utmost importance.
This is fundamental to successful work and outcomes.